I'm a commercial and film director.
15 years on set. I've been part of some of the most successful ad campaigns on the internet — always built around one thing: real human performance.
Brands I've directed for.
Filmmaking tools are evolving
(as they always have).
I've spent the last two years building AI into my workflow. Not to replace the craft — to protect it. Better pre-vis, leaner production, more budget for what actually shows up on screen.
Story first
Every spot starts with a script worth directing and a performance worth watching. That hasn't changed in 15 years.
Real performance
Actors, timing, emotion. AI extends what's possible on screen. It never replaces the human at the center of the frame.
AI-enhanced
Pre-viz, environments, variations — run through a pipeline that enhances the final outcome without compromising what makes it feel human.
If that sounds like the kind of collaboration you've been looking for — let's talk.
